Ben Harris
← All work Work / B2B content & sales collateral
Most marketing makes what a marketing manager thinks sales needs. I make what sales actually reaches for: one-pagers, brochures, decks, proposals and case studies built around the deal they're trying to close. At FUJIFILM and Author-it that's meant collateral people genuinely use, not a folder of PDFs nobody opens.
higher proposal close rate after I redesigned the template and system
Gold Pride In Print awards for design work over the years
years making B2B content across SaaS, corporate and print
The point
The best collateral doesn't get made in a vacuum. I spend the time with sales to understand the objections they hit, the proof that lands, and the moment a deal usually stalls, then I build the thing that fixes that specific problem.
That's the gap I like living in. Marketing that's disconnected from sales makes pretty things nobody uses. Marketing that listens to sales makes tools that close deals. I've spent years on the second one, and it's why the proposal work at FUJIFILM moved a number as blunt as the close rate.
A look at the work
Drag, or use the arrows.
How I approach it
I don't start with a nice layout, I start with the conversation sales is trying to have. What's the objection, what's the proof, what's the next step. Then the one-pager, deck or brochure exists to move that conversation forward instead of just looking tidy.
At FUJIFILM I rebuilt the proposal and RFP system so sales could put together something sharp and on-brand fast, instead of frankensteining old decks together. That template change alone lifted the close rate by more than 50%.
One-pagers, brochures, sales decks, case studies, explainers and campaign assets, all pulling from the same story so a buyer gets a consistent message whether it lands in their inbox or on a screen in a meeting.
Years in Illustrator and InDesign, three Gold Pride In Print awards, and a healthy allergy to clutter. Collateral should look like the company knows what it's doing, because that's half the sale before anyone reads a word.
If your sales team is stitching together old decks and nobody's opening the brochures, that's fixable. It's one of the things I do through Cut the Waffle.