Work / Interactive tools

Interactive
tools.

A whitepaper is easy to ignore. A calculator that tells you exactly what you're wasting is a lot harder to scroll past. I design and build interactive tools that do the selling, keep people on the page far longer, and then quietly hand sales a warm lead. The newest two, both for Author-it, fire every submission straight into HubSpot and Slack so follow-up happens while the prospect is still interested.

Try the ROI Calculator ↗ Take the Content Challenge ↗

Where: Author-it & FUJIFILM
Role: Design + front-end build
Years: 2021 - now
Scope: Tools, automation, lead gen

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longer on the page than the static version it replaced

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the lead capture rate, give or take, versus a gated PDF

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filterable use cases mapped into a single Power Platform tool

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tools built and counting, across Author-it and FUJIFILM

The newest two

Tools that are really lead engines.

Both live on author-it.com. Go and put your own numbers in.

Author-it

ROI Calculator

A multi-step calculator that asks about your documentation team, formats and translation load, then hands back a personalised annual savings forecast. Sliders and dropdowns keep it quick, and the full breakdown unlocks when you enter your details.

“The clever bit is what happens on submit: the lead drops straight into HubSpot with all their inputs, and a notification pings the sales team in Slack, so someone can follow up while the prospect is still on the page thinking about it.”

Try it ↗

Author-it

Structured Content Challenge

A timed demo that makes an abstract point land. Pick your industry, then race to find the same answer in a wall of unstructured text versus clean, structured content. You feel the difference rather than being told about it, which is the whole idea.

“It doubles as a lead engine and a teaching tool. It shows exactly why structure matters for both people and AI, and routes anyone who's interested through the same automated HubSpot and Slack follow-up.”

Try it ↗

The back catalogue

Four more, built at FUJIFILM.

Each one ranks on page one for its keywords. Drag, or use the arrows.

**Invoice savings calculator** SVG + JSFUJIFILM

**DocuSign eSignature ROI** Calculator3.4× time on page

**Power Platform use-case tool** Filterable, 50 cases

**Cash-app health check** Interactive assessment

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How they work

Made to be used, then to convert.

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Real maths, not fluff

For the calculators I sit down with the people who actually know the numbers first, so the savings figure means something. It's a proper calculation, not a made-up figure, which is a big part of why these tools rank for terms like "invoice ROI" and "content ROI".

02

Built by hand in code

SVG, HTML, CSS and a fair bit of JavaScript. No plugin, no page builder. That means they're fast, animated, and exactly the shape each job needs rather than forced into a template.

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Wired for follow-up

The point of a tool isn't the tool, it's the warm lead at the end. Submissions flow into HubSpot with every input attached and fire a Slack alert to sales, so the qualifying is done and someone can reach out straight away instead of a week later.

Want a tool that pulls in leads?

A calculator, configurator or demo that ranks, keeps people around, and routes warm leads to your sales team automatically. That's a Cut the Waffle build.

Get a tool like this built ↗Why these beat whitepapers ↗ ← Back to all work

Interactivetools.