Proposals & Collateral - Digital & Print

Asset creation was a big part of my role when starting at Fujifilm due to the lack of usable material for sales and customer service.

Custom proposals for large RFP's helped showcase our offering in a very tailored way. Working with each area of Process Automation, documents were co-branded with the target customers colours and imagery, showing the extra effort we put into winning them as a customer. We very regularly receive great feedback from these documents, not to mention a lot of wins!

Other collateral such as brochures and solution sheets were non-existing. I set about creating a new less robotic tone of voice, and appealing design layouts. A new brochure showing of our entire solution set and has been updated multiple times since. These are handed out to the rest of the business to help cross-selling, as well as events and general meetings with prospects.

Other collateral such as solution fact sheets, industry specific sheets and custom whitepapers involving analysis and research to find stand-out statistics and information our target audience can relate to and take action with.